Frontier Cooperative is excited to announce a recent expansion to its energy business that pushes Frontier’s service area a little farther to the north into Madison County, Nebraska. Frontier Coop now offers fuel at the Madison Short Stop, located at 711 E. 2nd Street in Madison.
The fuel pumps are not new. In fact, 2018 marks the 25th Anniversary of The Short Stop servicing the Madison community. “We have formed great relationships with customers, business partners and employees,” says Jeff Alderson, Owner of Madison Short Stop. “This year, we would like to introduce a new business partner, Frontier Coop. These are people from and around our neighboring area with vested interest in the well-being of the community.”
The fuel pumps at Madison Short Stop were converted to Frontier fuel pumps toward the end of August. However, the two parties are not strangers; Frontier Coop and Alderson entered into a similar partnership in 2016 with the fuel pumps at North Bend Mini Mart, located in North Bend, Nebraska, where Frontier also operates a large grain facility and agronomy center.
As per the agreement in Madison, Frontier does not own the pumps; it is the supplier. This means Frontier Coop supplies the fuel to the pumps, and customers are able to use Frontier Fuel Account Cards to purchase fuel 24 hours a day. In addition, the pumps still accept major credit cards. Fuel offered at the Madison location is Cenex-brand fuel and includes Super Unleaded (E10), Premium, and Clear Diesel. With the addition of Madison Short Stop, Frontier Coop now offers 15 fuel pump locations in its trade area.
“Frontier draws a lot of grain and agronomy customers in that area, as well as a lot of oil, fuel and propane business,” says Frontier Coop Energy Manager Randy Birchem. “We wanted to expand our presence to fully service our customers in the northern trade area.”
To promote the new venture, an open house event will take place on Thursday, Oct 18 at the Madison Short Stop from 10:00 a.m. to 2:00 p.m. The event is open to the public and will include a free cookout, drawings, giveaways, and discounts on fuel. Customers can receive 4 cents off per gallon during the 4-hour event. Representatives will be present to help customers who wish to register for a new Frontier account or add fuel cards to an existing account.
“We believe this only strengthens us and keeps customers’ dollars local,” says Alderson. “We invite you to stop out during our open house to meet our new team. As always, thank you for your business.”