Ray Otto is a lucky guy....at least that's how his fellow friends and neighbors describe him. This time, his luck ended in a nice donation for his local FFA Chapter.
Toward the end of 2017, Frontier Coop launched an "email campaign" with the goal to collect as many email addresses as possible. This would allow Frontier to communicate with their patrons, customers, schools, communities, and business partners via email.
"We don't have a lot of emails on file, and this is just one more way we can effectively communicate with our patrons," says Marketing Coordinator, Linne Vavrina. "We felt we had a lot of catching up to do, quickly. So we offered a neat incentive for those who signed up for our email list."
For two months, Frontier promoted the email campaign through social media, at tradeshows, via direct mail distribution, and at all the cooperative's branch offices. They also contacted the State FFA Foundation to help get the word out to all local FFA chapters and advisors. The incentive? Sign up for the email list and be entered for a chance to win a $500 donation to your local FFA.
"FFA is an organization that Frontier believes in and supports," says Vavrina. "What better way than to offer a creative incentive such as this? It's a win-win."
Ray Otto signed up his email address at a local tradeshow when he visited the Frontier Coop booth. Then two months later, his name was drawn in the raffle. As a resident of Ceresco, he chose Raymond Central FFA as the recipient of the donation.
Frontier Coop is also a corporate sponsor of the FFA "I Believe in the Future of Ag" program. Therefore, the donation will be made through that campaign. This means that Raymond Central FFA will receive 100% of the donation plus a percentage of the funds raised through the campaign. The check will be presented at the Raymond Central FFA banquet in the spring.
The email list will eventually be used to communicate Frontier news and updates, such as an e-newsletter, discounts and promotions, office hours, invites to Frontier events, and eventually e-statements.
"This is just the first stage in the process," says Vavrina. "Now that we have collected emails, we must house them in a database and determine the avenues of how we'll use them to effectively communicate with different groups."
Although the email campaign has ended, people can still sign up for the email list by going to the home page of the website or clicking HERE to join.