Bob has a wealth of experience in the cattle feeding industry, having managed various feedlots and grow yards, and even owning his own feed yards in the past. In 1996, he made a significant career change, transitioning into a consulting role. He also took on the responsibility of overseeing a feed division within a large cooperative. Following that, he successfully owned and operated feed stores in Maywood and Ogallala for a decade. Bob's extensive background comprises both hands-on experience in cow/calf and grow yard operations, and he continues to approach nutritional solutions with a producer's perspective. His guiding principle is straightforward: "Our primary offering is exceptional service."